Motorcycle customized by the Tennessee Harley-Davidson dealership of Campinas, which participates in the competition.
Harley-Davidson do Brasil promotes for the second time in the country the Battle of The Kings, the world’s largest competition of H-D motorcycle customization. There are 350 participating Harley-Davidson dealers worldwide, a record achieved due to market share in the United States. With this particular dispute the company aims to strengthen the culture of personalization as a kind of expression and freedom, stimulating customers with new ideas of personalization for his or her motorcycles. The Tennessee dealerships of Campinas and Itupeva have fun playing the competition with one bike each.
Online voting for Battle Of The Kings 2019 in Brazil is now open and can be done by anyone. The competing bikes are displayed on the site with photos and the concept description of the projects developed by the specialized technical team of each of the participating dealers. The site will be open to receive public votes until August 15th.
Steve Lambert, Harley-Davidson’s chief marketing officer for worldwide markets, is searching toward the 2010 competition. “The Fight From The Nobleman levels of competition are a showcase for showcasing the personalization DNA that permeates our brand history. It inspires our dealers to show exactly what is possible and inspires customers globally so they can have a truly unique motorcycle whatever be the size of your budget, “reports the executive.
Motorcycle customized by the Tennessee Highway Harley-Davidson dealership, from Itupeva (SP).
Harley-Davidson sets rules that the total customization budget cannot exceed 50% of the motorcycle value (excluding labor value) and that 50% of the total customization value must be on original branded parts and accessories.And lastly, among the primary conditions enforced would be that the motorcycle meets the required needs to ride around the roads, respecting the laws and regulations from the Brazilian Traffic Code.
Harley-Davidson has an internal department called Parts & Accessories, that is, dedicated to all lines of items, parts and accessories of the brand. Every year the catalogs are updated and today the brand has over 45,000 different options, Harley Davidson led headlights, so customers can customize their motorcycles to be unique and totally exclusive, one of the most genuine ways to express freedom and freedom. individuality on two wheels.
The three most voted custom bikes will be judged by a jury, who will evaluate a number of criteria for voting. The project that takes the most points by the jury vote will be the great Custom King Brazil 2019.